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Digital transformation progress
Data-driven management
In 2017, Rexel began a comprehensive
transformation process designed to shift
its business model from that of a pure
logistics coordinator to that of a
data-driven service company a change
that is in line with the new demands
of the market, the competition, and
the digitization of the economy.
The Group has invested massively in
this transformation in order to optimize
the productivity of its operations and
increase the added value of its services.
Today, Rexel is a major digital leader
at the forefront of its sector. Digitization
represents a paradigm shift affecting
every level of the organization,
as well as all of its work methods
and everyone s mindset. Digital tools
and data are now the company s main
assets, with a critical role to play
in differentiating Rexel from
its competitors and preserving its
profitability.
Data richness
615,000 active customers, 500,000
online order lines per day, 50,000 client
visits on the Group webshops, 15,000
quotes per hour: the analysis of the data
to which the Group has access
represents a source of information that
the Group s subsidiaries can adapt to
suit the local context. The gathering and
structuring of these data forms the
foundation of a relevant, objective
analysis of consumer buying behavior,
in particular sensitivity to products,
channels, means of interaction, price,
and special offers. Most digital solutions developed by Rexel rely on increasingly sophisticated customer segmentation resulting from these data, completed by external data, and supported by validation algorithms, explains Constance Grisoni, Data Solutions
Manager. This approach is intended to ensure objective segmentation. In 2019 and 2020, the Group helped
its various markets to improve data
gathering and quality, harmonize
products, and share best practices, with
the intention to continue the effort.
Close to 2/3 of the Group s investments were made in information systems and digitization from 2017 to 2019.