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Becoming a benchmark company
in the use of data Rexel s strategy is based on an approach of growth, value creation
and ESG* ambition through several strategic initiatives.
More customers, more SKUs & more digital
A digital offering that strengthens its omnichannel value proposition, with the goal of achieving more than one-third of sales via the digital channel by 2023.
The deployment of its urban model with automated Autostore-type solutions. A responsible offer that includes energy audits and CO2 emissions measurement, in addition to the promotion of its e-mobility, smart building and industry 4.0 offerings.
Expansion of its addressable market through new service offerings and customer support.
Transition to a data-driven company
Improve performance through the implementation of use cases based on the use of algorithms and artificial intelligence.
Enrich the customer experience: deepen the reflection on the customer journey and use the available data to ensure an ever simpler and more fluid experience.
Generalize a dedicated data analysis offering for each supplier, who will receive factual information about their market positioning, omnichannel offering, and digital conversion rate by product category.
This second part of Rexel s transformation consists in leveraging relevant available data to make decisions based on facts and analysis, not just beliefs or experiences. It comprises three priority areas:
Adoption of a service-oriented approach, segmented into 3 types of products and services
11% of Group sales
30% of Group sales
59% of Group sales
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A stronger presence thanks to dense branch/ counter coverage, a systematic omnichannel approach and continuous improvement of the service level.
A process of offering specific products and solutions supported by a catalog of services for industrial or commercial projects.
The ability to advise and satisfy customers with very specific needs through specific products and solutions.
*Environment, Social, Governance.