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of the strategic choices made over the
past four years, particularly the
investments in digital technology and
the sales force in order to enable Rexel
to evolve from a pure retailer logistics
coordinator to a data-driven services
and solutions company.
From 2018 to 2020, the Group invested
¤300 million in digital and information technologies. Digital sales in 2020
reached ¤2.6 billion, i.e. 21% of total sales, making Rexel one of today s
leading digital players at the forefront
of its sector. Digitization constitutes a
paradigm shift affecting every level of
the organization, all of its work
methods, and everyone s general
mindset. Data and digital tools are
now Rexel s main assets, with a critical
role in differentiating us from
our competitors, creating value
for our customers, and preserving
our profitability. Among these innovations is Rexel Easy,
a program launched in 2019 with the
goal of improving the customer
experience. A customer can now create
an account in less than five minutes, learn about delivery times, track an
order, or find a product online. As
another example, with Email to EDI*,
a solution that automatically processes
customer orders by email, we process
165,000 orders per year in eight
European countries and can use
the saved time to redirect our teams
toward sales-related activities.
We have also developed a predictive
analytical customer attrition model
using artificial intelligence: deployed in eight countries, it allows
our sales representatives to provide
customers with tailored or even
personalized solutions.
Finally, in 2020 we launched a new
distribution model in the Paris area and
in Zurich: Rexel Express. Based on the automation of order preparation via
the Autostore technology, this concept
improves customer service quality
by providing more than 20,000 SKUs
available in less than 10 minutes.
50% of purchases are made from 26 strategic suppliers.
615,000 active customers.
*Electronic Data Interchange.